Even through these tough economic times, our hometown newspaper, the Laramie Boomerang, continues to be a successful and active member of the community. Not only has it maintained constant levels of circulation, it has not had to implement any staff reductions or layoffs. Part of this success can be attributed to the organization's ability to develop additional revenue streams. The Boomerang recently took on a contract to deliver papers for the Denver Post, Wall Street Journal, NY Times, USA Today, and Baron's Financial Daily. This provides increased revenue for The Boomerang as well as additional income for the local independent contractors who deliver the papers.

Another project that is currently being developed is the reworking of The Boomerang's website. The new and improved website will debut in late January and will include more pages, interactive features, videos, increased ad space, and a reorganized sports and tourism page.

One of the strengths of The Boomerang is its ability to not only report the news in our city, but be an active member of our community. This takes many forms at The Boomerang - from supporting community organizations and promoting area businesses to encouraging employees to become volunteers.

For the high school football championships held in Laramie last month, The Boomerang partnered with the Albany County Tourism Board to create a wrapper for the paper that promoted local restaurants, shopping locations, and the community as a whole. These were provided to each of the hotels to help visitors enjoy their time in Laramie,  easily find local shops and restaurants, and encourage them to return.

The Boomerang is a partner with many organizations in Laramie.  Laramie Economic Development Corporation , Laramie Area Chamber of Commerce, Albany County Tourism Board, Laramie Beautification Committee, Laramie Main Street Program, Downtown Laramie Business Association, Rotary, Kiwanis, Lions Club, United Way, and the Cowboy Joe Club are all supported by The Boomerang. Staff members are also encouraged to take part in community functions and volunteerism around Laramie. Several employees are heavily involved with Jubilee Days and staff often assist local organizations with developing marketing materials.

This summer, staff volunteered to help organize the Chili Cook-off at the Jubilee Days Parade. All proceeds from the cook-off and the sales of beverages were donated to Ivinson Memorial Hospital. The Boomerang is looking forward to holding this event again next summer and helping it become a tradition each year after the Parade.

The Boomerang also partners with the Lions Club each February to present an annual community service award in Laramie.  It is currently soliciting nominations for the award.  If you have someone in mind who is a strong community volunteer and is always working to help others, please drop-off a detailed nomination letter at The Boomerang or email  Don Black at dblack@laramieboomerang.com.

We are fortunate to have such a strong business and community supporter in The Laramie Boomerang and LEDC is very pleased to have the organization as one of its Partners in Progress.

 

For more information on The Laramie Boomerang please click here.